The Volkswagen of America, Inc. announced that the Jetta and Passat advertisements are finalists for the “Most Effective Overall Ad” in the non-luxury category by IAG Research, a television advertisement and product placement effectiveness measurement company. The IAG Research awards are scheduled to be given at this year’s New York International Auto Show opening press breakfast on the 4th of April at the Javits Center.
The Volkswagen Passat wagon was recognized as a finalist for the “Most Effective Established Nameplate Launch Campaign.” Each award category was based on national advertising that began airing in the previous year. The award recognizes automakers that produce ads that effectively reach the television viewing audience. Effectiveness is attained through a combination of strategic media placement and breakthrough creativity.
The automaker is a finalist in two of the five award categories presented by IAG Research: the Jetta was acknowledged for the ad “Dance,” and the Passat was recognized for its “Safe Happens” advertisement. The awards are based on responses from 1.5 million television viewers who answered the survey questions.
“We are excited about being recognized by IAG” said Kurt Schneider, the general manager of creative content at Volkswagen of America, Inc. “This research confirms the true effectiveness of these messages in connecting with consumers and increasing consideration for the brand.”
The 2007 VW Jetta is equipped with lots of promising features that bolsters comfort and convenience. Notable features include the efficient Volkswagen cold air intake, a CD player, cruise control, air conditioning, traction control, and height-and-telescoping steering wheel. All the 2007 VW Jetta models feature a four-wheel independent suspension, electro-mechanical steering, and a manual transmission. The all-new Jetta is priced at $16,490, its base price.
The 2007 VW Passat sedan and wagon features interior comfort and exterior styling that spell sporty, practical and safe. The Volkswagen Passat offers six standard airbags and other worth-grabbing auto features. The Passat also comes with a refined 2.0-liter turbocharged, four-cylinder engine mated to advanced direct-injection delivery system to ensure the finest fuel consumption. For the Passat, the base price for the sedan is $22,960 and $25,225 for the wagon.
The Volkswagen America Inc., an Auburn Hills-based automaker and a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany is aiming to compete closely with other Detroit car manufacturers. This is the reason why it is concentrating on its lineup. Volkswagen is one of the world’s biggest producers of passenger cars. It is also Europe’s largest automaker. Volkswagen sells the Beetle, Beetle convertible, Eos, GLI, GTI, Jetta, Passat sedan, Passat wagon, Rabbit, and the Touareg through approximately 600 independent dealers in the United States.
Given her background on cars as an auto insurance director, Lauren Woods finds the world of cars to be constantly changing.