The Race Car crowd is all about sponsors, showmanship, professionalism, and image. Yes, of course winning races too, but you need to look good doing it. Whether you are on the track, in the pits, or traveling down the highway in a custom race car rig, and let me tell you as the owner of such a rig, I always found it difficult to get a good wash. You see, it needs a hand wash, and dry, and it is some 60-feet long. The paint is polyurethane, and it's Dodge Viper "bright yellow" with all kinds of chrome, diamond plate, and stainless steel siding.
Not long ago, I was discussing this with a local truck wash and was doing some marketing strategy while considering this topic. We spoke on this subject and it was briefly indentified that the "Race Car Crowd" was a worthy market segment, and although we didn't discuss how to market to this group much, it seems that NASCAR, and other racing associations and teams should be contacted and made aware that the local Truck Wash is a "hand wash" facility, with an eye for quality on such expensive equipment with polished aluminum, diamond plate, expensive decals, pricy paint jobs, and stainless steel.
More discussion is needed on marketing to this segment, but it also elevates the status of the truck wash when these rigs show up, which is great for word of mouth advertising and smart marketing to attract more independent truck drivers, who seem to be a dying breed with fewer and fewer on the roads these days. Other Future Strategies might be to do some high-tech marketing to this type of customer.
Although more discussion is needed it was suggested that Google Maps Aps, smart phone tech, and even Google map ads also make sense, as things move forward. It seems that a more targeted approach to the marketing plan and a use of several different strategies makes sense to fill up the truck wash.
Also, by having a steadier clientele of different types during the day makes sense because running a feast or famine truck wash with lines four deep at times, and having trucks turn away, only to have 4 empty bays at other times during the week makes no sense logistically, and it makes budgeting labor, and costs difficult, thus, cutting into the bottom line.
Tapping into the racecar rig washing segment could be the right ticket to higher profits for your truck wash, so please consider all this. Think on it.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes in auto racing; http://www.detailguys.com.
Note: All of Lance Winslow's articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers.